Anderson Tours
Brand identity for Aaron Anderson Tours, a Johannesburg-based travel agency offering curated adventure experiences and tour packages throughout South Africa. This project focused on creating a bold, modern, and flexible visual identity that captures the spirit of exploration, local culture, and natural beauty. The branding system includes a custom logomark, typographic treatment, color palette, and visual elements designed for both print and digital use. The goal was to reflect the agency’s dynamic energy while maintaining a sense of trust and professionalism, appealing to both local travelers and international visitors seeking authentic experiences.
